03 / ABOUT
— WHO WE ARE

We don't pitch.
We run it.

We're a small, senior team of operators from inside music, sport, and culture. We came up running campaigns for the artists, labels, and brands shaping the moment, not pitching them from the outside.

Most agencies sell strategy decks. We ship campaigns. Same week. Sometimes same day. We move with the moment because we've spent years learning how it actually moves.

1K+
Campaigns Run
4B+
Views Delivered
40M+
Videos Inspired
3
Founding Partners
— THE THREE PILLARS

Why Eight Count.

01

Boutique

Operator-led. Senior team only. A short list of clients. Hands-on at every step. No junior account managers chasing your campaign while we close other deals.

02

Operator-Led

Every account is run by a partner. Not a strategist who hands off to execution. The person on your kickoff call is the same person editing the campaign at 1AM.

03

Moving The Moment

We work in hours, not months. Trend-reactive by design. When a sound starts moving, we move with it. Same day deploy, no committees, no decks, no delay.

— THE OPERATORS

Three Partners.
One Number.

Partner
Peyton
Miller

Operations, strategy, and quantitative campaign architecture. Built data-driven music marketing systems for years before launching Eight Count.

Partner
Johnny
Guazz

Creator campaigns, talent relationships, and editorial strategy. Years inside the editing economy that shapes culture on TikTok.

Partner
Neal
Pardiwala

Brand partnerships, label relationships, and rollout execution. The operator who closes the loop between strategy and ship.

8

Eight Count Projects is dedicated to the memory of Berkley Homer.

"Let's run it." Words tattooed on every founder. Words this agency was built to live by.